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2010 World Cup set to feature 3D televised matches
Football fans wear 3D glasses as they watch a live 3D TV football match between Arsenal and Manchester United in a London pub. Global sporting events are important drivers of new technology particularly in the TV market. Photo/REUTERS
Posted Thursday, February 4 2010 at 00:00
The firm predicts there may be 13.6m 3D TV sets installed in Europe by 2013.
In 2008, the BBC broadcast the world’s first live sporting event in 3D, beaming back an England vs. Scotland game from the Six Nations to a cinema in London.
The corporation’s director of London 2012, Roger Mosey, has said there are also plans to capture some of the Olympics in 3D.
In July this year, broadcaster Sky said that it would launch “the UK’s first 3D channel” by 2010.
It has also hinted that it may launch a sports channel which could include Premier League Football in 3D.
The World Cup begins on the June 11, 2010.
Riding the wave of Avatar’s enormous success and boosted by the FIFA announcement, the 2010 Consumer Electronics Show held early this year featured the first tech theme of the new millennium: 3D TV.
The devices will be everywhere, or so industry experts predict, and manufacturers are scrambling over each other to be the first to provide 3D hardware and content to the home.
But is the public ready for 3D TV? Is the industry itself ready for 3D TV with looming format wars and no-glasses monitors and active and passive eyewear monitors? Do I need a new TV?
All of these questions will be answered over the coming years, but consumers can rest assured that one thing is certain, you will never see TV the same again.
Sports is being seen as the perfect channel through which 3D home viewing can become a reality.
Sports network ESPN became one of the world’s first networks to announce plans for a 3D channel.
This news comes after DirecTV announced the launch of a high-definition 3D channel later this year.
Discovery Communications also announced an alliance with Sony and Imax for a 3D network to debut in 2011.
ESPN 3D will showcase a minimum of 85 live sporting events during its first year, beginning June 11 with the first 2010 FIFA World Cup match, featuring South Africa versus Mexico, ESPN and ABC Sports president George Bodenheimer announced.




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